increasing pipeline velocity and lead quality
Shifting the conversation from price and features to benefits and value
Marketing Value Advisor™ enables rapid tool development without sacrificing creative to increase lead generation conversion rates
convert website visitors to high-value leads with Mainstay's Value Advisor Platform
- Frame the conversation on value vs. features
- Increase visitor engagement and identify high-value opportunities
- Give website visitors a reason for entering contact details
- Convert marketing qualified leads (MQLs) into sales qualified leads (SQLs)
benefits
lead generation
Quickly deploy interactive tools that enable a prospect to see the value of your offering.
market intelligence
Tools collect key prospect data to shape future communications and segmentation.
executive-ready reports
Create dynamic, graphics-rich reports, empowering prospects to share your solution’s business impact within their organization.
simplified deployment
Rapid deployment of fully customizable calculators with pre-configured integrations into your marketing automation solutions.
sales acceleration
Integration with salesforce and other CRM tools ensures customer data is available to your sales team.
features
Mainstay’s Marketing Value Advisor™ is an enterprise-ready cloud solution that accelerates your demand generation efforts
customizable
100% custom UI/UX design to leverage your brand and support any language and currency
flexible
Optimized for mobile and desktop environments and supports any browser
detailed analytics
Graphical, data-driven usage reporting
dynamic assets
One-click generation of branded customer facing deliverables
integrated
Open APIs with all leading CRM and Marketing Automation solutions
secure
Highly secure cloud architecture protects your prospect and customer data
generate leads
Quickly launch interactive calculators that build high quality leads and provide pre-contact insights on prospects
accelerate sales
Arm sales with prospect intelligence prior to first contact
reduce churn
Capture realized value metrics to support marketing content and case studies
