what makes Mainstay different?
Our customers say it’s our independence, our broad industry experience, and our unwavering focus on business value and results.
We staff our engagements with skilled, time-tested professionals, including senior IT executives, consultants and auditors.
Our work is trusted because it’s based on facts, not opinion —as evidenced by the 2,500 business metrics we’ve compiled from more than 300 technology assessments.
Our work isn’t finished until we deliver results that satisfy our customers.
We are 100% independent and vendor-neutral, so you can trust the objectivity of our research and insights.
focus on value
We believe that every technology investment should add value to the business, so we specialize in measuring and communicating that value.
meet our leaders
Mainstay is distinguished by a diverse team of leaders, consultants and researchers – all of us sharing a common purpose: delivering measurable business values for our clients.
CEO and Founder
Craig is the founder and CEO of Mainstay, starting the company over 15 years ago to help high technology companies succeed by quantifying and communicating the business value of their solutions. Craig recently authored the best-selling book Competing for Customers with Jeb Dasteel, Chief Customer Officer of Oracle, and Amir Hartman, co-founder of Mainstay. Craig and Amir previously co-authored Ruthless Execution II, which explores how agile businesses thrive in the digital economy.
Prior to Mainstay, Craig worked at Cisco Systems, leading its sales consulting practice for the automotive industry, and spent nearly a decade at Accenture in management consulting and software development roles. Craig earned an MBA from the Tuck School of Management at Dartmouth College and a Bachelor of Science with Honors in Electrical Engineering from the University of Florida. Craig is an amateur golfer and triathlete with no plans to go professional.
Chief Technology Officer, VP Sales Enablement
Dan has over 12 years of experience helping enterprise sales and marketing organizations successfully quantify and communicate value at scale. As Chief Technology Officer, Dan oversees Mainstay’s Advisor Platform, an enterprise cloud software solution he helped create. Today, Advisor empowers tens of thousands of B2B buyers and sellers to articulate and understand the business value of technology solutions.
In addition to managing the future of the Advisor platform, Dan leads a team of consultants that help Mainstay clients build value justification tools, assessments and other digital assets in Advisor. Over the course of hundreds of such engagements, Dan has developed tools and methodologies enabling clients to concisely articulate the value proposition of their solutions.
VP, Adoption Services
Doug is an expert in human behavior and technology adoption with over 25 years of business experience. Doug leads the Adoption team for Mainstay which focuses on changing people’s behavior to quickly embed new technology in to daily workflows. Prior to joining Mainstay he led the Cisco Adoption Services team at Cisco System since 2014 and was one of the founders of Adoption Services at Cisco in 2011. Doug has made the integration of people, process and technology his focus throughout his career at technology, manufacturing and professional services companies. Currently, he resides outside of Portland, Oregon.
Board of Directors
Our directors’ expertise and vision are critical to our future growth, and the depth and diversity of our members speak to the rich knowledge they bring to Mainstay and our clients.
Vernon Altman is a director of Bain & Company and a member of its board of directors. Mr. Altman joined Bain at its founding in 1973 and is Bain’s senior partner. Currently, he focuses his practice on the Internet economy, technology, telecommunications, consumer products and retailing. Mr. Altman leads Bain’s full potential transformation and e-business practice, helping companies exploit Internet-driven productivity and transformational opportunities. Mr. Altman serves on the boards of KQED, the San Francisco Bay Area Council, the California Business Roundtable and the California Chamber of Commerce. Mr. Altman received master’s degree in electrical engineering from the Massachusetts Institute of Technology, and a master’s in management from MIT’s Sloan School.
For more than 30 years, Ms. Eastman has been breaking new ground, serving as technology evangelist and change agent while collaborating with clients to ensure business success. Currently, she is the chief marketing officer for Satmetrix, where she is responsible for global messaging and brand management. Previously, Ms. Eastman served as managing principal of Windward Solutions, a professional services firm providing consulting services to technology and services organizations. Before that, she was chief marketing officer for Biz360 and vice president and managing director for BearingPoint, where she held a number of global leadership positions in marketing, global accounts and strategic partnership development.
Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business, and director of the William F. Achtmeyer Center for Global Leadership, Tuck School of Business Administration, Dartmouth College. His area of expertise is business strategy with particular emphasis on strategic innovation, industry transformation, and global strategy and organization. Dr. Govindarajan was ranked by the Management International Review as one of the “Top 20 North American Superstars” for research in strategy and organization. Dr. Govindarajan has been a consultant to global corporations and keynote speaker at Business Week CEO Forum, the Economist Conference, and the Human Resource Planning Society National Conference. He received a PhD and MBA from Harvard Business School.
Larry Kittleberger is senior vice president, administration and chief information officer of Honeywell International. In this position he oversees the company’s digitization efforts and its worldwide information technology organization. Prior to joining Honeywell in 2001, Mr. Kittleberger served as chief information officer for Lucent Technologies, where he was responsible for global information systems, information systems architecture and supply chain strategy. Before that, he served as chief information officer for AlliedSignal Inc., where he established the company’s first global communications network. Mr Kittleberger earned a bachelor’s degree in computer science from Pennsylvania State University and a MBA in finance and quantitative analysis from Old Dominion University.
Patricia B. Morrison
Patty Morrison is chief information officer at Cardinal Health Inc., a $91 billion, global company serving the health care industry. Prior to joining Cardinal Health, Ms. Morrison was vice president and chief information officer for Motorola, overseeing a strategic IT transformation in which the company jumped from #46 to a #12 in InformationWeek’s list of Top 500 IT Innovators. Previously, Morrison served as chief information officer of Office Depot and Quaker Oats Company, where she oversaw Quaker’s systems integration with PepsiCo. She earned a BA in mathematics from Miami University, graduating summa cum laude. She serves on the boards of the Chicago Symphony Orchestra, the Lyric Opera of Chicago and Jo-Ann Stores, Inc., where she chairs the board’s governance committee.
Andy Monshaw has over 29 years in the information technology Industry at IBM. For the first 19 years of his career, he led various financial organizations, including Corporate HQ financial functions, Europe PC’s, and Systems and Technology Group (IBM’s Hardware business). For the last decade, he has been the GM for IBM Storage, Chief Operating Officer for IBM Japan and a member of the board of directors, Global Mid-Market, and IBM’s converged Infrastructure platform – PureFlex. During his tenure he has led several very successful M&A projects, most notably XIV and Diligent in the Storage business. He worked and lived in the US, Japan and Europe, and has key relationships with many of the largest industry and business partners and clients globally. Andy retired from IBM this year, and currently he sits on the boards of several organizations.