What makes Mainstay different?
Our customers say it’s our independence, our broad industry experience, and our unwavering focus on business value and results.
We staff our engagements with skilled, time-tested professionals, including senior IT executives, consultants and auditors.
Our work is trusted because it’s based on facts, not opinion—as evidenced by the 2,500 business metrics we’ve compiled from more than 300 technology assessments.
Our work isn’t finished until we deliver results that satisfy our customers.
We are 100% independent and vendor-neutral, so you can trust the objectivity of our research and insights.
Focus on Value
We believe that every technology investment should add value to the business, so we specialize in measuring and communicating that value.
Meet Our Leaders
Mainstay is distinguished by a diverse team of leaders, consultants and researchers – all of us sharing a common purpose: delivering measurable business values for our clients.
CEO and Founder
Craig is the founder and CEO of Mainstay, starting the company over 15 years ago to help high technology companies succeed by quantifying and communicating the business value of their solutions. Craig recently authored the best-selling book Competing for Customers with Jeb Dasteel, Chief Customer Officer of Oracle, and Amir Hartman, co-founder of Mainstay. Craig and Amir previously co-authored Ruthless Execution II, which explores how agile businesses thrive in the digital economy.
Prior to Mainstay, Craig worked at Cisco Systems, leading its sales consulting practice for the automotive industry, and spent nearly a decade at Accenture in management consulting and software development roles. Craig earned an MBA from the Tuck School of Management at Dartmouth College and a Bachelor of Science with Honors in Electrical Engineering from the University of Florida. Craig is an amateur golfer and triathlete with no plans to go professional.
VP, Customer Success Consulting Services
Attie leads Mainstay’s customer success practice with a special focus on bridging the gap between technology and business to enhance customer value and success. He brings more than 15 years of financial and business strategy experience with leading global brands including Volkswagen, Cadbury, Office Depot and BDO and is a Certified Public Accountant (CPA), Chartered Management Accountant (CiMA), and Chartered Accountant (CA).
Attie combines his deep financial, accounting and business acumen with practical technology expertise and hands-on management experience. At Mainstay, Attie has developed numerous objective, insightful tools and services to help technology buyers and providers understand the value of technology solutions and quantify their impact on the business. He has led hundreds of successful client projects, including in-depth ROI and value optimization studies, impactful sales and marketing campaigns, and value-focused industry research and thought leadership programs.
Thanks to his stubbornly high golf handicap, Attie dedicates his free time to supporting his kids’ little league, club soccer, and lacrosse sports.
EVP, Business Value and CIO Advisory
Venkat has over 20 years of experience in the Information Technology and management consulting industry, with extensive cross-functional and management experience. He has worked with top management executives in Fortune 500 companies to bring focus and clarity to the transformative potential of technology. Venkat has helped companies such as Cisco, Google, HP, Gainsight, Splunk, Riverbed, Pure Storage, Unity and MicroFocus, quantify the economic impact and ROI of their technology investments across the Compute-Storage-Network-Applications space, including emerging areas such as IoT, Big Data, Cloud and AI. Venkat oversees Mainstay’s efforts to provide a portfolio of business value services for our clients, including positioning IT with the Board, technology ROI assessments, IT annual reports, white papers, IT QBRs, IT-rebranding and helping create CIO-led marketing programs.
Chief Technology Officer, VP Sales Enablement
Dan has over 12 years of experience helping enterprise sales and marketing organizations successfully quantify and communicate value at scale. As Chief Technology Officer, Dan oversees Mainstay’s Advisor Platform, an enterprise cloud software solution he helped create. Today, Advisor empowers tens of thousands of B2B buyers and sellers to articulate and understand the business value of technology solutions.
In addition to managing the future of the Advisor platform, Dan leads a team of consultants that help Mainstay clients build value justification tools, assessments and other digital assets in Advisor. Over the course of hundreds of such engagements, Dan has developed tools and methodologies enabling clients to concisely articulate the value proposition of their solutions.
VP, Adoption Services
Doug is an expert in human behavior and technology adoption with over 25 years of business experience. Doug leads the Adoption team for Mainstay which focuses on changing people’s behavior to quickly embed new technology in to daily workflows. Prior to joining Mainstay he led the Cisco Adoption Services team at Cisco System since 2014 and was one of the founders of Adoption Services at Cisco in 2011. Doug has made the integration of people, process and technology his focus throughout his career at technology, manufacturing and professional services companies. Currently, he resides outside of Portland, Oregon.