increase pipeline velocity with demand gen campaigns and content
we deliver marketing campaigns and assets enhanced with business impact data to accelerate your sales funnel with Mainstay’s unique B2B marketing approach
- Accelerate pipeline with content that articulates your offers business impact
- Fill your sales funnel with effective mult-channel demand generation campaigns
- Increase the impact of your sales and partner teams with scalable assets that quantify proof of impact
- Reach higher into organization with value messaging that engages your prospect CXOs
Mainstay’s marketing team will develop an integrated and targeted multi-channel marketing campaign leveraging marketing automation technology:
- Campaign strategy
- Persona development
- Multichannel approach – email, ads, search, social
- Email drip campaigns
- Paid search and paid social ads
- Measure success against KPIs
Mainstay’s team will create assets that help articulate your point of view and proof of value:
- Competitive research
- Case studies / White papers
- Ad campaigns
- Video testimonials
- Sales collateral
- Social media / Thought Leadership / blogs
online ROI/TCO calculators
Mainstay’s Advisor Value Platform™ allows you to quickly launch interactive lead generation and nurturing tools.
business value-based methodology
- Demonstrated process for identifying the value levers and quantifying the business impact of your offering.
- Our “Develop once — use many times” approach enables you to cost effectively incorporate your offering’s proof of value into a broad set of marketing assets and collateral.
- Decades of experience in developing and executing adoption plans for G500 and mid-market organizations.
- Deep background in content development for technology vendors such as Cisco, VMWare, Dell, IBM, Oracle.
- Proven methodologies enable our team to quickly develop and deliver content.
- End-to-end capabilities for content development, research, and ROI/TCO calculator creation.