close more deals

buyers won’t invest in technology without a clear understanding of the return on investment


Mainstay value-based selling service

Mainstay’s value-based selling services provide executive-level financial studies and tools to quantify the impact of you solution.


  • Accelerate pipeline with content that articulates your offers’ business impact.
  • Increase deal size by identifying cross-sell and upsell opportunities.
  • Reach higher into organization with value messaging that engages your prospect CXOs.


Mainstay value-based selling service

  • Financial impact and business case development services
  • Dynamic, interactive value calculators delivered through Mainstay’s Value Advisor Platform™
  • Sales enablement content and asset creation
  • Assets to help your customer sponsors position your offering (PMO and keynote presentation)



Mainstay has completed over 600 business cases for technology projects and has decades of experience working with CIOs and IT leaders to understand the mechanics of value realization for major technology investments.


Our approach aligns to your team’s financial processes and uses language that resonates within your organization.

cost effective

Mainstay helps you scale your value selling capabilities to address the unique needs of organizations of all sizes.

holistic approach

End-to-end capabilities for content development, research, and ROI/TCO calculator creation.