ABOUT Mainstay
For over 20 years, Mainstay Company has helped B2B technology companies build and scale value management programs that quantify and communicate the business impact of their solutions.
WHY MAINSTAY?
What Makes Mainstay Different?
01
Service as Software
Our customers say it’s our independence, our broad technology industry experience, and our unwavering focus on business value and results.
Mainstay stands out by being the first ‘service as software’ value services provider—combining a modern business value platform with 20+ years of value-engineering consulting expertise and services.
02
Comprehensive Value Approach
Mainstay combines deep consulting experience, value modeling, our business value platform, go-to market content, and proven user adoption tactics into our wholistic approach for measuring and communicating value.
03
Reusable Value
With our proven approach, a single customer or value story can be repurposed into multiple assets across marketing, sales, and customer success, reducing duplication and maintaining consistency.
04
AI Innovation
Our vision is to become the most trusted AI-driven value intelligence partner, where human expertise and AI work together to consistently discover, quantify, realize, and communicate business value at scale.
05
Executive-level Relevance and Credibility
Our experience with CIOs and executive buyers drives financial models and outcome measurements built to meet expectations and hold up under executive scrutiny.
06
Proven Expertise
We bring more than two decades of experience in business value strategy, supported by a leadership team who helped establish value management as a recognized practice.
OUR STORY
Mainstay formed in 2002 when former Cisco sales consulting executives saw a recurring challenge in enterprise technology sales: companies could explain what their technology did but often struggled to demonstrate what the investment was worth to the business.
They built Mainstay to solve that problem. What began with value consulting and economic modeling expanded into value-based content, sales and marketing services, and eventually led to the creation of our Advisor® Business Value Platform.
More than two decades later, the underlying challenge remains the same, even as the tools have changed. Buyers still need credible evidence that technology investments will produce meaningful business outcomes. Mainstay now combines human expertise, proprietary methodologies, software, data, and AI to help GTM teams build that evidence at scale.
Craig LeGrande
CEO and Founder
Dan Corcoran
Chief Technology Officer, Chief Information Security Officer, VP Sales Enablement
Doug Arthur
Chief Operating Officer
Venky Lakshminarayanan (LV)
Chief Strategy & AI Officer
Ed Marsh
Chief Revenue Officer
Marc Daigle
VP, Marketing Services
Sheri Aguada
Director, Business Operations
Gillian Arthur
Content Strategist
OUR PEOPLE
The People Behind Mainstay
AI-Driven Value Management book
Unlock the power of generative AI to transform your enterprise B2B sales and marketing strategies. AI-Driven Value Management, co-authored by Craig Legrande and Venky Lakshminarayanan, is essential reading for B2B professionals eager to leverage AI for business growth. If you are a business leader, manager, or professional aiming to integrate AI into your value management practices, this book will provide you with the knowledge and tools you need. Buy Now at Amazon.
Trusted By Leading Technology Companies
Join teams who use Mainstay to drive measurable value across marketing, sales, and customer success.