ABOUT Mainstay

For more than 20 years, Mainstay Company has helped B2B technology companies build and scale value management programs that quantify and communicate the business impact of their solutions.

WHY MAINSTAY?

What Makes Mainstay Different?

Service as Software

Our customers say it’s our independence, our broad technology industry experience, and our unwavering focus on business value and results.

Mainstay stands out by being the first ‘service as software’ value services provider—combining a modern business value platform with 20+ years of value-engineering consulting expertise.

Comprehensive Value Approach

Mainstay combines deep consulting experience, value modeling, our business value platform, go-to market content, and proven user adoption tactics into our wholistic approach for measuring and communicating value.

Reusable Value

With our proven approach, a single customer or value story can be repurposed into multiple assets across marketing, sales, and customer success, reducing duplication and maintaining consistency.

AI Innovation

Our vision is to become the most trusted AI-driven value intelligence partner, where human expertise and AI work together to consistently discover, quantify, realize, and communicate business value at scale.

Executive-level Relevance and Credibility

Our experience with CIOs and executive buyers drives financial models and outcome measurements built to meet expectations and hold up under executive scrutiny.

Proven Expertise

We bring more than two decades of experience in business value strategy, supported by a leadership team who helped establish value management as a recognized practice.

OUR STORY

Mainstay formed in 2002 when former Cisco sales consulting executives saw a recurring challenge in enterprise technology sales: companies could explain what their technology did but often struggled to demonstrate what the investment was worth to the business.

They built Mainstay to solve that problem. What began with value consulting and economic modeling expanded into value-based content, sales and marketing services, and eventually led to the creation of our Advisor® Business Value Platform.

More than two decades later, the underlying challenge remains the same, even as the tools have changed. Buyers still need credible evidence that technology investments will produce meaningful business outcomes. Mainstay now combines human expertise, proprietary methodologies, software, data, and AI to help GTM teams build that evidence at scale.