One VALUE SOURCE OF RECORD for the Entire Revenue Team
Scale value management across the buyer journey with the first-to-market Advisor® Business Value Platform. Give marketing, sales, and customer success teams a shared source of value content to generate qualified pipeline, build stronger business cases, and support renewals and expansion.
Sales
Generate customer-specific business cases that help buyers secure funding, justify investments, and build executive support to move buyer decisions forward.
Marketing
Deploy ROI calculators, assessments, and reports that generate qualified leads, capture buying intelligence, and improve conversion across the buyer journey.
Customer Succes
Connect expected outcomes to realized results through value-focused QBRs, renewal reports, and value realization that supports retention and tracking.
Awareness
Generate interest
ROI calculators, maturity assessments, prospect reports that engage buyers and capture qualified leads.
Consideration
Build the Business Case
Value reports, challenger tools, and industry benchmarks that connect solutions to business outcomes.
Decision
Justify the Investment
Executive-ready business cases that help stakeholders secure funding and gain organizational buy-in.
Adoption
Prove Realized Value
QBRs, value realization reports, and renewal planning tools that measure realized value and identify expansion opportunities.
Connect THE ENTIRE Buyer Journey With a Single Source of Record for Value
Centralize value models, benchmarks, customer stories, sales collateral, white papers, videos, and other value content in one curated source. Give revenue teams access to current, consistent messaging that helps generate qualified leads, accelerate sales cycles, and increase win rates.
WHY ADVISOR?
Why Choose Mainstay
Why Organizations Choose
the Advisor
®
Platform
as the Value Source of Record
Our customers say it’s our independence, our broad technology industry experience, and our unwavering focus on business value and results.
01
Service as Software.
Combine flexible software, consulting services, user adoption, and proven value expertise to build, scale, and sustain robust value programs across the revenue organization.
02
AI-powered Innovation and Speed
Leverage governed AI to accelerate research, value modeling, and asset creation while maintaining tight control over methodologies, assumptions, and outputs to avoid 'AI slop'.
03
Single Source of Record for Value
Centralize value models, benchmarks, business cases, and methodologies in a shared system that can be reused across the organization serving a single source of truth.
04
No New Software Skills Required
Leverage existing spreadsheet models instead of rebuilding financial logic, while preserving methodology and hiding complexity from end users.
05
Extreme Flexibility and Configurability
Advisor® builds on existing value models, preserving institutional logic for qualitative and quantitative analysis to deliver the most flexible and configurable value platform available.
06
No Seat-based Licensing
Built on a single enterprise licensing model, Advisor helps organizations scale value programs quickly across the businees and channel partners—without the cost and friction of per-seat licensing.
What Our Clients Have to Say
“Mainstay has enabled our company to elevate and expand the visibility of our brand to a level we’ve never reached before. Their collaboration, expert knowledge, and responsiveness streamlined our digital marketing strategy, planning and execution process.”
— John Ezzell, Co-Founder & Executive Vice President, BIAS
What Our Clients Have to Say
"Mainstay’s Advisor Business Value Platform has given Alight a competitive advantage in our market. Its cloud-based value tools are accurate, easy to use, and highly scalable. Plus, our clients have been consistently impressed by the deliverables."
— Jasvir Madan, SVP Value Engineering, Alight
