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Quantify and Communicate Value Across the Buyer Journey 

Define and demonstrate business value from initial interest through renewal and expansion using AI-driven ROI tools, value consulting, and targeted marketing services. 

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Quantify and Communicate Value Across the Buyer Journey 

Define and demonstrate business value from initial interest through renewal and expansion using AI-driven ROI tools, value consulting, and targeted marketing services. 

Quantify and Communicate Value Across the Buyer Journey 

Define and demonstrate business value from initial interest through renewal and expansion using AI-driven ROI tools, value consulting, and targeted marketing services. 

Who we work with

Sales, Marketing, and Customer Success Teams 

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Sales

Accelerate deals by giving your sales teams tools to quantify value, build tailored business cases, and arm potential buyers with the proof they need to justify decisions internally. 

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Marketing

Turn value into demand with interactive tools and campaigns that attract qualified buyers, capture high-intent leads, and give your team insight before the first sales conversation. 

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Customer Success 

Prove value with the original business case to show real outcomes, helping your team drive adoption, secure renewals, and identify expansion opportunities. 

WHY MAINSTAY?

The Mainstay Difference 

01

Service as Software.

Our customers say it’s our independence, our broad technology industry experience, and our unwavering focus on business value and results.

Mainstay stands out by being a ‘service as software’ value services provider—combining an AI-driven business value platform with deep consulting  experience, value modeling, go-to market content, and proven user adoption tactics into an approach that delivers powerful business outcomes.  

02

AI Innovation

Our vision is to become the most trusted AI-driven value intelligence partner, where human expertise and AI work together to consistently discover, quantify, realize, and communicate business value at scale. 

03

Reusable Value

With our proven approach, a single customer or value story can be repurposed into multiple assets across marketing, sales, and customer success, reducing duplication and maintaining consistency.  

04

Extreme Flexibility and Configurability

Advisor® builds on existing spreadsheet-based value models, preserving institutional logic for qualitative and quantitative analysis — eliminating the need to learn new skills or use rigid templates. 

05

Executive-Level Relevance and Credibility

Our experience with CIOs and executive buyers drives financial models and outcome measurements built to meet expectations and hold up under executive scrutiny. 

06

Proven Expertise

We bring more than two decades of experience in business value strategy, supported by a leadership team who helped establish value management as a recognized practice. 

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Proven Results Across All Revenue Teams

Drive measurable impact with programs that influence revenue, scale value, and turn business cases into repeatable growth. 

8B+

USD in technology sales

influenced

800+

Mainstay-led

business cases

1M+

Customer-created

value analyses

Trusted By Leading Technology Companies

Join teams who use Mainstay to drive measurable value across marketing, sales, and customer success.  

Ready to Get Started?  

Talk with our team to see how Mainstay helps you generate demand, close deals, and prove outcomes. 

How We Help Drive Value 

Leverage our AI-driven business value platform, value consulting, and marketing services to attract qualified buyers, accelerate sales, and prove business outcomes across the full customer lifecycle. 

Advisor® Business Value Platform 

Scale value across marketing, sales, and customer success with an AI-driven and SOC2 compliant platform that delivers ROI calculators, business cases, and value reports your teams can use to generate leads, close deals, and prove outcomes. 

01

Marketing Agency Services

Create demand with B2B marketing campaigns, go-to market content, and paid media programs that engage buyers, generate qualified leads, and position your technology solution through clear, outcome-focused assets and messaging across every channel.

02

Value Consulting Services 

Work with experts who define your value model, build value frameworks, and establish the structure your teams need to create consistent, credible business cases that support sales, marketing, and customer success efforts. 

03

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