



Quantify and Communicate Value Across the Buyer Journey
Define and demonstrate business value from initial interest through renewal and expansion using AI-driven ROI tools, value consulting, and targeted marketing services.
Who we work with
Sales, Marketing, and Customer Success Teams
WHY MAINSTAY?
The Mainstay Difference
01
Service as Software.
Our customers say it’s our independence, our broad technology industry experience, and our unwavering focus on business value and results.
Mainstay stands out by being a ‘service as software’ value services provider—combining an AI-driven business value platform with deep consulting experience, value modeling, go-to market content, and proven user adoption tactics into an approach that delivers powerful business outcomes.
02
AI Innovation
Our vision is to become the most trusted AI-driven value intelligence partner, where human expertise and AI work together to consistently discover, quantify, realize, and communicate business value at scale.
03
Reusable Value
With our proven approach, a single customer or value story can be repurposed into multiple assets across marketing, sales, and customer success, reducing duplication and maintaining consistency.
04
Extreme Flexibility and Configurability
Advisor® builds on existing spreadsheet-based value models, preserving institutional logic for qualitative and quantitative analysis — eliminating the need to learn new skills or use rigid templates.
05
Executive-Level Relevance and Credibility
Our experience with CIOs and executive buyers drives financial models and outcome measurements built to meet expectations and hold up under executive scrutiny.
06
Proven Expertise
We bring more than two decades of experience in business value strategy, supported by a leadership team who helped establish value management as a recognized practice.


Trusted By Leading Technology Companies
Join teams who use Mainstay to drive measurable value across marketing, sales, and customer success.
How We Help Drive Value
Leverage our AI-driven business value platform, value consulting, and marketing services to attract qualified buyers, accelerate sales, and prove business outcomes across the full customer lifecycle.







