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Amazon NRF Retail show
Project type
Creative Direction, Graphic Design, Copywriting
NRF Retail's Big show brings together thousands of global brands and vendors, offering retailers the chance to experience the latest innovations in retail, and hear from the biggest changemakers. AWS hosts a booth at NRF to share insights and success stories, as well as feature technology demonstrations. To accompany these demonstrations and “level up” its booth experience, AWS asked Mainstay to make a series of creative content for NRF.
After lots of brainstorming, strategic planning, and a big dose of creativity, our creative booth content was very well received by attendees and was hailed by RIS as one of the most eye catching booths of NRF 2023. “On the show floor there are always a few standout booths displaying dazzling tech to attendees. AWS was one example, packed with attendees checking out cutting-edge technology,” the article reads.
Each asset Mainstay created for NRF was optimized for display on digital screens. This included presentations, animations, and videos that viewers can see at any point for a self-guided experience. The client expressed a desire for more dynamic and interactive content, so all assets were designed to deliver a user-centric experience that enhanced engagement and information accessibility.
