BIAS Demand Generation Campaign

An Oracle partner contacted Mainstay to help solve their challenge of sourcing net new business leads. Their existing sales model was heavily reliant on Oracle sales reps bringing them into a customer opportunity. Concerned about the long term scalability of this approach, the partner asked Mainstay to build a digital demand generation campaign to generate a steady stream of qualified leads.

The project included building the campaign strategy, defining the target personas, creating the messaging platform and value proposition, building the ads and campaign assets (including an online cloud readiness assessment), leveraging multiple paid channels to ensure targeted delivery of assets to their intended audience, and ultimately capturing qualified leads to hand off to sales. Mainstay created and delivered this multi-channel digital marketing campaign which resulted in approx. 300% increase in new leads.