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Cisco Sales Enablement
Project type
Value modeling, Event management, Creative Direction, Content Creation, Value Consulting, Sales Enablement
Mainstay worked with Cisco enterprise sales teams to create a suite of go-to-market assets — business value calculators, executive briefing decks, interactive ebooks and infographics, brochures — all developed with one goal in mind: to elevate the sales conversation with prospective buyers. Across multiple industries, Mainstay engaged with sales and go to market teams to identify key value messages for target buyers in each industry and then created assets to help position Cisco as the leader based on these key value points.
In addition to creating dozens of go-to-market assets, Mainstay also took to the road in multiple U.S. cities, hosting hundreds of Cisco sellers, helping ensure these assets are being used effectively to elevate sales conversations. These seller-based events have been well received and have helped influence over $300 million in revenue to date.










