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Nutanix Lead Generation Tool
Project type
Creative Direction, Value Modeling, Development
Nutanix wanted to show prospects that their solutions lead to lower carbon consumption vs. competitor’s products. They needed a way to bring all of these inputs together and deliver a unique and memorable way to visualize carbon and power consumption.
Mainstay designed a Carbon and Power Estimator tool for Nutanix. Users select a use case and work their way through options to produce an estimated power consumption and emissions report. To help engage users, each country/region in the tool drop down features a different illustration that features regional visual cues. When a report is generated with this lead gen tool, the output is tailored to the end user – using their inputs to deliver unique use cases displayed in the final report.






